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Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Lessons in Political Marketing from Colombia’s 2026 Election
Colombia’s 2026 presidential election has been a useful case study in political marketing, not for what it says about who had the stronger political campaign, but for what the first round showed about how digital tactics, emotional framing, and platform-specific content can alter public visibility in a polarized market. Right-wing...
How artificial intelligence and public relations can go hand in hand
[vc_row][vc_column][vc_column_text css=”.vc_custom_1705688406678{margin-top: -15px !important;}”]While human touch will prevail, there are many ways we can make artificial intelligence and public relations work together in order to execute more efficient and strategic campaigns. Robots can certainly write...
5 email marketing benefits for businesses
[vc_row][vc_column][vc_column_text css=”.vc_custom_1705064926715{margin-top: -15px !important;}”]Email marketing is just one of the wide variety of inbound marketing techniques available to companies looking to increase their customer reach. Email marketing benefits are by no means small, and can...
Email Marketing: Step by Step to Set a Successful Campaign
[vc_row][vc_column][vc_column_text css=”.vc_custom_1702648815286{margin-top: -15px !important;}”]In a digital world full of social media noise and flashy ads, it’s easy to overlook the quiet, yet formidable power of email marketing, especially for small businesses and entrepreneurs. Picture this:...
Christmas shopping: which products sell the most in Latin America?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1702039577406{margin-top: -15px !important;}”]Knowing which products are sold the most when people do Christmas shopping is fundamental to e-commerces and stores seeking to succeed this season with plenty of opportunities. Christmas in Latin America is...
CADE Peru: A source of communication opportunities for companies
[vc_row][vc_column][vc_column_text css=”.vc_custom_1701438812505{margin-top: -15px !important;}”] The most important business leaders meet every year in Peru. Are they taking advantage of all the doors that are opening up in terms of communication? CADE Peru is the most...
What is Web3 and its relationship with cryptoassets?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1700830688180{margin-top: -15px !important;}”]Before we get into what Web3 is, it’s important to remember that using the ethernet wasn’t always an easy task. For years, people needed to have a landline phone connection, deal with...