How to Turn Market Research into a PR Campaign in Latin America
Market research in Latin America is often used to guide internal decisions. However, it has to be structured accordingly to be able to obtain visibility, credibility, and relevance in a communication strategy. Understanding audiences is not the only challenge for brands operating across the region. The process involves transforming insight into narratives that resonate across […]
OOH Advertising in Latin America: Why Brands Are Going Back to the Streets
OOH advertising in Latin America is bouncing back as brands start looking for more visibility and credibility to connect with different audiences throughout an increasingly divided media outlook. With the growing saturation of digital channels and difficulty to catch attention, many companies are looking back to street marketing, not as a nostalgic move, but as […]
Broadminded 2026: What Media Consumption in Latin America Means for Your Comms Strategy
Attention in Latin America is getting harder to win and even harder to hold. Audiences still move across traditional media, digital platforms, creators, search, and private communities, but they do not move through them in a single predictable pattern. That matters for brands because a stronger communications strategy starts with a better reading of behavior. […]
Quality Over Quantity: Why AI Content Fails Without Local Cultural Nuance
Artificial intelligence has transformed the way brands produce content. Marketing teams can now generate large volumes of text quickly, scale campaigns across multiple markets, and publish faster than ever before. However, when companies rely too heavily on automation, they often overlook an essential factor for international success. Effective localization in marketing requires cultural understanding, local […]
The New Player 1: The Gaming Market in Latin America Sets the Pace in 2026
If you still see the gaming market in Latin America as merely a niche within the entertainment industry, the numbers for 2026 will reset your perspective. The region has stopped being just a spectator as its player base has reached 350 million people, turning it into one of the key protagonists of the global industry. […]
Why Global Backlinks Fail in Brazil: The Power of Local Digital PR
Expanding into Brazil often looks straightforward on paper. Many companies assume that strong SEO authority from international publications and global backlinks will automatically translate into visibility in the Brazilian market. In practice, the situation is far more complex. Brazil has its own language, media ecosystem, and digital culture. Without a strategy grounded in Local Digital […]
The reality of women in the brazilian labor market
I was conducting a Google search to better understand the situation of women in the labor market in Brazil and came across the following situation: This shows that women are still expected to have characteristics associated with the home, motherhood, and family roles. But what about professional qualities? The fact is that we still face […]
Sherlock Communications shortlisted in 9 categories at the PRWeek Global Awards 2026
Sherlock Communications has been shortlisted in nine categories at the PRWeek Global Awards 2026, one of the most prestigious recognitions in the global public relations industry. The nominations highlight campaigns developed by the agency for international clients, while also recognizing its own initiatives and innovation in strategic communications across Latin America. In total, Sherlock Communications […]
Level Up: why niche gaming creators are strategic assets in Peru’s youth market
Peru has evolved into one of Latin America’s most dynamic digital ecosystems. Within this transformation, gaming and technology creators on platforms such as TikTok and Kwai are emerging as powerful cultural intermediaries between brands and young consumers. For organizations seeking meaningful engagement with Gen Z and millennial audiences, niche gaming creators represent a high-impact entry […]
The Future is Visual: Why Video SEO Is Essential for 2026 Brand Recall
Attention is increasingly visual. In Mexico and across Latin America, audiences are consuming more video content than ever, across platforms, devices, and formats. For brands seeking sustained visibility, video SEO optimization is no longer optional. It is becoming central to brand recall, discoverability, and long-term digital performance. Why Video SEO Optimization Is Reshaping Brand Visibility […]