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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
For the sixth time, Sherlock Communications is recognized as Best LatAm Agency at the PRWeek Global Awards 2026
Sherlock Communications, a strategic communications agency operating across Latin America, has once again been recognized as Best Latin America Agency at the PRWeek Global Awards 2026 – one of the leading international awards in the public relations industry. Held annually, the awards bring together agencies, brands, and professionals from different...
How Sherlock transformed the Zayed Sustainability Prize into an impact movement in Latin America
In Latin America, some of the most innovative solutions for social, environmental and economic challenges are born far from major cities, in state schools, small family businesses, community organisations and initiatives led by people who...
Microdrama Marketing Latin America: Short-Form Storytelling and Social Commerce
Microdramas are now a marketing signal optimized for mobile viewing, emotional tension, and fast narrative payoff. This reflects a broader shift in how audiences respond to content, with shorter attention windows, a greater appetite for...
Advertising on Mercado Libre: Why Brands Should Treat It as Retail Media
Advertising on Mercado Libre is becoming more important as e-commerce platforms take on a larger role in how consumers discover, compare, and evaluate brands across LATAM. For international companies, this opportunity helps them appear within...
Influencer Marketing in Latin America: Why Nano Influencer Strategies Fall Short
Influencer marketing in Latin America has become more sophisticated. However, many international brands still arrive with campaign models designed for markets where nano-influencer strategies are easier to scale, manage, and measure. That’s an understandable assumption:...
WhatsApp Commerce in Latin America and the TikTok-to-WhatsApp Funnel
Short-form video is changing how consumers discover brands across LATAM. While a product may gain attention through TikTok, many users still want a direct space to ask questions, check availability, understand pricing, or feel reassured...
C40: when crisis becomes a sustainability advance
The transport and logistics sector in Brazil has been going through a profound change. Currently, about 65% of all cargo moved in the country depends on diesel vehicles. This dependency brings real problems for business...