BLOG
Insights, updates, and strategic perspectives
from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
2026 World Cup Brand Activations: A Guide for Marketers in LATAM
Brand activations around the 2026 World Cup are already shaping the market long before kickoff. In an increasingly competitive environment, capturing audience attention now requires far more than traditional visibility. Brands need experiences that connect, engage, and spark conversation. The 2026 edition is set to be one of the biggest...
Doing business in Costa Rica, the happiest country in Latin America and fourth worldwide
Costa Rica is the 4th happiest country in the world and the only Latin American nation to break into the top 5 for the first time, reaching the highest position ever recorded for a country...
Chile Is Winning the Global Travel Narrative: Why Brands Should Pay Attention
Chile isn’t the most visited country in the world, nor the one with the largest tourism budget. Yet in 2026, it was named Best International Destination at the Forbes Travel Awards 2026, ranking ahead of...
Chile is winning the global travel narrative: why brands should pay attention
Chile isn’t the most visited country in the world, nor the one with the largest tourism budget. Yet in 2026, it was named Best International Destination at the Forbes Travel Awards 2026, ranking ahead of...
Betfair: when culture becomes the message
In Brazil football makes the heart beat faster. Far more than mere entertainment the sport connects fans and teams while creating endless opportunities for brands to make their mark on shirts and television screens at...
Crisis Communications in Latin America: Getting Ahead of WhatsApp Rumours
Social media is where most markets experience a crisis. It spreads via WhatsApp throughout Latin America. By the time a brand sees it, a negative headline has already made its way through hundreds of secret...
Healthcare PR in Latin America: How to Communicate in a Regulated Market
One of Latin America’s most promising industries is healthcare; it is also the most difficult one to communicate in. A campaign can be ruined by a single mistake because of strict advertising rules, changing regulatory...